News

This year Brubeck is an event sponsor of the Masters World Cup, hosted by the Alberta World Cup Academy in beautiful Canmore, Alberta! 

In addition to being an event partner, we are happy to announce that we are the proud sponsors of skiers, Simon Haynes and Cathryn Rowley who will be competing at the event.

Simon, 50, is a geologist who lives in Calgary, Alberta, will be competing in the Classic and Skate techniques. Cathryn, 45, is a pediatric occupational therapist at the Child Development Centre, will be competing in the 15km skate, 10km classic and 30 km skate races.

We sat down with Simon and Cathryn to talk about their love for skiing and their preparation for the event. 

You can't control the weather to maintain an optimal body temperature during intense activity, so we do it for you.  Active Wool is a mid-weight base layer for wearing all year round. 

The Active Wool collection goes well with fat-tire biking, snowboarding, hockey and skiing. The 3D body mapped knows where you sweat the most, and makes sure these body zones have quick evaporation. 

Did you know that Brubeck Body Guard sponsors sporting events in Canada as well as Canadian athletes? We are proud to do our bit to promote the sport of Skiing in Alberta. Read more about our sponsorship activities here and watch our video collab with Alberta World Cup Academy! 

But this condensation can be dangerous in the cold. At those temperatures, it is likely that the sweat in your clothes will freeze. Which is why you need base layers that will quickly absorb moisture from your skin and evaporate moisture. But at the same time it needs to not cling to your skin or itch.

Brubeck uses only cruelty-free Merino wool in our products. We do not partner or support farms that carry out mulesing procedures for sheep. Mulesing is the surgical practice of removing strips of skin around the breech or rump area of sheep. 

Though the methods to protect the sheep from insect-borne diseases are costlier, they do not involve any bodily harm. We would rather bear those costs than put sheep through such pain and suffering.

Tips for better game time success! Don’t get cold during and after training. If your body is putting a lot of energy into staying warm, it might not have the energy to fight off viruses that are going around. These past few months, I’ve been testing out gear from my new base layer sponsor, Brubeck, and I’ve found their Extreme Wool line is especially good for racing and training in cold temps. As someone who used to have to wear multiple base layers to stay warm while training, this has been great change for my daily routine. Click to keep reading 

While I am racing on the international stage I like to wear Brubeck Active Wool to help balance both aspects of my sport. I can feel the warmth of the layer as soon as I put it on. I have a long warm up of going easy and it’s important to stay warm and ready throughout the entire preparation time before I even start going hard. Then during the race the moisture wicking material regulates warmth while my body temperature fluctuates when I push myself cross country skiing. The material is then able to react to the level of activity even when I am stopped in the middle of my race in the range to shoot!! 

When taking part in an Ultramarathon in the extreme conditions that the Yukon Arctic Ultra presents, its essential that competitors are equipped wi...